Arkansas is an expanding solar market. Ranked 36th in the nation for installed solar in 2019, the state climbed to 25th in 2020. Some of that growth can be attributed to Shine Solar, a five-year-old installer headquartered in the state’s northwest corner. CEO Nick Gorden has approached the Arkansas market with education first, and it’s paid off.
In this episode of the Contractors Corner podcast, Solar Power World talks with Gorden about how the company uses educational marketing in smaller cities to gain trust in new markets. Now with the Shine Solar moving into states like Mississippi and Oklahoma, that education aspect will continue to be important.