As the cost of solar panels goes down, the cost of marketing residential solar goes up. Why? Low quality leads are one of the main factors that have driven the cost of acquiring a new residential solar customer up to $3,000. This video will help you diagnose why your solar leads are not hot. Hint: It’s about trust. Then, the video will help you get better leads by building a relationship with potential buyers. Get more resources for your solar marketing at http://currengroup.com.